EQUALIZER DARTBOARD
BRIEF
To make a transferable 'Equalizer' logo that works alongside the Winmau logo to add vibrant, but technical character to the branding of their latest training dartboard for the Junior Darts Corporation (JDC).
SOLUTION
Two logo variations; a full logo for product marketing mediums and a shortened version that reads as 'EQ'. The block lines that form 'E' represent a dartboard segment, where the red and green trebles and doubles alternate.
designed to be circular, the dartboard logo artwork repeats in a clockwise direction around it. This keeps the graphics organised and symmetrical when rotating the board.
FULL COLOUR 'EQUALIZER' LOGOS
FULL COLOUR 'EQ' LOGOS
ALTERNATING WINMAU AND EQ LOGO DARTBOARD DESIGN
JDC MEMBER BUNDLE
BRIEF
To utilise existing JDC Branding to design a product bundle to be made available to academy members and coaches for sessions and tournaments.
SOLUTION
A JDC and Winmau branded surround in black and grey, which complements the Equalizer dartboard as part of any academy setup. This is accompanied by custom JDC and Winmau dart flights that come in 4 optional colour combinations, each representing a unique tournament series. And finally, there are 2 player shirt options to choose from and a polo shirt for academy coaches, which are shaped by the brand's high-energy, abstract visuals.
WINMAU JDC SURROUND, FEATURING THE EQUALIZER DARTBOARD
WINMAU JDC DART FLIGHTS
WINMAU JDC PLAYER SHIRTS
WINMAU JDC ACADEMY COACH POLO